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<title>《 TEC Talk S2EP4. 》產品的市場機會在哪裡？專訪創業導師「亞馬遜前全球副總裁」洪小玲 Charlene - 台大創創中心 NTUTEC</title>
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<link rel="alternate" type="application/rss+xml" title="訂閱《台大創創中心 NTUTEC》&raquo; 資訊提供" href="https://tec.ntu.edu.tw/feed" />
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/**
 * @output wp-includes/js/wp-emoji-loader.js
 */

( function( window, document, settings ) {
	var src, ready, ii, tests;

	// Create a canvas element for testing native browser support of emoji.
	var canvas = document.createElement( 'canvas' );
	var context = canvas.getContext && canvas.getContext( '2d' );

	/**
	 * Checks if two sets of Emoji characters render the same visually.
	 *
	 * @since 4.9.0
	 *
	 * @private
	 *
	 * @param {number[]} set1 Set of Emoji character codes.
	 * @param {number[]} set2 Set of Emoji character codes.
	 *
	 * @return {boolean} True if the two sets render the same.
	 */
	function emojiSetsRenderIdentically( set1, set2 ) {
		var stringFromCharCode = String.fromCharCode;

		// Cleanup from previous test.
		context.clearRect( 0, 0, canvas.width, canvas.height );
		context.fillText( stringFromCharCode.apply( this, set1 ), 0, 0 );
		var rendered1 = canvas.toDataURL();

		// Cleanup from previous test.
		context.clearRect( 0, 0, canvas.width, canvas.height );
		context.fillText( stringFromCharCode.apply( this, set2 ), 0, 0 );
		var rendered2 = canvas.toDataURL();

		return rendered1 === rendered2;
	}

	/**
	 * Detects if the browser supports rendering emoji or flag emoji.
	 *
	 * Flag emoji are a single glyph made of two characters, so some browsers
	 * (notably, Firefox OS X) don't support them.
	 *
	 * @since 4.2.0
	 *
	 * @private
	 *
	 * @param {string} type Whether to test for support of "flag" or "emoji".
	 *
	 * @return {boolean} True if the browser can render emoji, false if it cannot.
	 */
	function browserSupportsEmoji( type ) {
		var isIdentical;

		if ( ! context || ! context.fillText ) {
			return false;
		}

		/*
		 * Chrome on OS X added native emoji rendering in M41. Unfortunately,
		 * it doesn't work when the font is bolder than 500 weight. So, we
		 * check for bold rendering support to avoid invisible emoji in Chrome.
		 */
		context.textBaseline = 'top';
		context.font = '600 32px Arial';

		switch ( type ) {
			case 'flag':
				/*
				 * Test for Transgender flag compatibility. This flag is shortlisted for the Emoji 13 spec,
				 * but has landed in Twemoji early, so we can add support for it, too.
				 *
				 * To test for support, we try to render it, and compare the rendering to how it would look if
				 * the browser doesn't render it correctly (white flag emoji + transgender symbol).
				 */
				isIdentical = emojiSetsRenderIdentically(
					[ 0x1F3F3, 0xFE0F, 0x200D, 0x26A7, 0xFE0F ],
					[ 0x1F3F3, 0xFE0F, 0x200B, 0x26A7, 0xFE0F ]
				);

				if ( isIdentical ) {
					return false;
				}

				/*
				 * Test for UN flag compatibility. This is the least supported of the letter locale flags,
				 * so gives us an easy test for full support.
				 *
				 * To test for support, we try to render it, and compare the rendering to how it would look if
				 * the browser doesn't render it correctly ([U] + [N]).
				 */
				isIdentical = emojiSetsRenderIdentically(
					[ 0xD83C, 0xDDFA, 0xD83C, 0xDDF3 ],
					[ 0xD83C, 0xDDFA, 0x200B, 0xD83C, 0xDDF3 ]
				);

				if ( isIdentical ) {
					return false;
				}

				/*
				 * Test for English flag compatibility. England is a country in the United Kingdom, it
				 * does not have a two letter locale code but rather an five letter sub-division code.
				 *
				 * To test for support, we try to render it, and compare the rendering to how it would look if
				 * the browser doesn't render it correctly (black flag emoji + [G] + [B] + [E] + [N] + [G]).
				 */
				isIdentical = emojiSetsRenderIdentically(
					[ 0xD83C, 0xDFF4, 0xDB40, 0xDC67, 0xDB40, 0xDC62, 0xDB40, 0xDC65, 0xDB40, 0xDC6E, 0xDB40, 0xDC67, 0xDB40, 0xDC7F ],
					[ 0xD83C, 0xDFF4, 0x200B, 0xDB40, 0xDC67, 0x200B, 0xDB40, 0xDC62, 0x200B, 0xDB40, 0xDC65, 0x200B, 0xDB40, 0xDC6E, 0x200B, 0xDB40, 0xDC67, 0x200B, 0xDB40, 0xDC7F ]
				);

				return ! isIdentical;
			case 'emoji':
				/*
				 * Why can't we be friends? Everyone can now shake hands in emoji, regardless of skin tone!
				 *
				 * To test for Emoji 14.0 support, try to render a new emoji: Handshake: Light Skin Tone, Dark Skin Tone.
				 *
				 * The Handshake: Light Skin Tone, Dark Skin Tone emoji is a ZWJ sequence combining 🫱 Rightwards Hand,
				 * 🏻 Light Skin Tone, a Zero Width Joiner, 🫲 Leftwards Hand, and 🏿 Dark Skin Tone.
				 *
				 * 0x1FAF1 == Rightwards Hand
				 * 0x1F3FB == Light Skin Tone
				 * 0x200D == Zero-Width Joiner (ZWJ) that links the code points for the new emoji or
				 * 0x200B == Zero-Width Space (ZWS) that is rendered for clients not supporting the new emoji.
				 * 0x1FAF2 == Leftwards Hand
				 * 0x1F3FF == Dark Skin Tone.
				 *
				 * When updating this test for future Emoji releases, ensure that individual emoji that make up the
				 * sequence come from older emoji standards.
				 */
				isIdentical = emojiSetsRenderIdentically(
					[0x1FAF1, 0x1F3FB, 0x200D, 0x1FAF2, 0x1F3FF],
					[0x1FAF1, 0x1F3FB, 0x200B, 0x1FAF2, 0x1F3FF]
				);

				return ! isIdentical;
		}

		return false;
	}

	/**
	 * Adds a script to the head of the document.
	 *
	 * @ignore
	 *
	 * @since 4.2.0
	 *
	 * @param {Object} src The url where the script is located.
	 * @return {void}
	 */
	function addScript( src ) {
		var script = document.createElement( 'script' );

		script.src = src;
		script.defer = script.type = 'text/javascript';
		document.getElementsByTagName( 'head' )[0].appendChild( script );
	}

	tests = Array( 'flag', 'emoji' );

	settings.supports = {
		everything: true,
		everythingExceptFlag: true
	};

	/*
	 * Tests the browser support for flag emojis and other emojis, and adjusts the
	 * support settings accordingly.
	 */
	for( ii = 0; ii < tests.length; ii++ ) {
		settings.supports[ tests[ ii ] ] = browserSupportsEmoji( tests[ ii ] );

		settings.supports.everything = settings.supports.everything && settings.supports[ tests[ ii ] ];

		if ( 'flag' !== tests[ ii ] ) {
			settings.supports.everythingExceptFlag = settings.supports.everythingExceptFlag && settings.supports[ tests[ ii ] ];
		}
	}

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	if ( ! settings.supports.everything ) {
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			settings.readyCallback();
		};

		/*
		 * Cross-browser version of adding a dom ready event.
		 */
		if ( document.addEventListener ) {
			document.addEventListener( 'DOMContentLoaded', ready, false );
			window.addEventListener( 'load', ready, false );
		} else {
			window.attachEvent( 'onload', ready );
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			addScript( src.wpemoji );
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} )( window, document, window._wpemojiSettings );
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.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}
</style>
<link rel='stylesheet' id='salient-social-css' href='https://tec.ntu.edu.tw/wp-content/plugins/salient-social/css/style.css?ver=1.1' type='text/css' media='all' />
<style id='salient-social-inline-css' type='text/css'>

  .sharing-default-minimal .nectar-love.loved,
  body .nectar-social[data-color-override="override"].fixed > a:before, 
  body .nectar-social[data-color-override="override"].fixed .nectar-social-inner a,
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</style>
<link rel='stylesheet' id='woocommerce-layout-css' href='https://tec.ntu.edu.tw/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=7.4.2' type='text/css' media='all' />
<link rel='stylesheet' id='woocommerce-smallscreen-css' href='https://tec.ntu.edu.tw/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=7.4.2' type='text/css' media='only screen and (max-width: 768px)' />
<link rel='stylesheet' id='woocommerce-general-css' href='https://tec.ntu.edu.tw/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=7.4.2' type='text/css' media='all' />
<style id='woocommerce-inline-inline-css' type='text/css'>
.woocommerce form .form-row .required { visibility: visible; }
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<link rel='stylesheet' id='wsm-style-css' href='https://tec.ntu.edu.tw/wp-content/plugins/wp-stats-manager/css/style.css?ver=1.2' type='text/css' media='all' />
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@font-face { font-family: 'Lovelo'; src: url('https://tec.ntu.edu.tw/wp-content/themes/salient/css/fonts/Lovelo_Black.eot'); src: url('https://tec.ntu.edu.tw/wp-content/themes/salient/css/fonts/Lovelo_Black.eot?#iefix') format('embedded-opentype'), url('https://tec.ntu.edu.tw/wp-content/themes/salient/css/fonts/Lovelo_Black.woff') format('woff'),  url('https://tec.ntu.edu.tw/wp-content/themes/salient/css/fonts/Lovelo_Black.ttf') format('truetype'), url('https://tec.ntu.edu.tw/wp-content/themes/salient/css/fonts/Lovelo_Black.svg#loveloblack') format('svg'); font-weight: normal; font-style: normal; }
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<link rel='stylesheet' id='responsive-css' href='https://tec.ntu.edu.tw/wp-content/themes/salient/css/responsive.css?ver=11.0.1' type='text/css' media='all' />
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<style id='dynamic-css-inline-css' type='text/css'>
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body{text-align: justify;
text-justify:inter-ideograph}
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			<h1 class="elementor-heading-title elementor-size-default">《 TEC Talk S2EP4. 》產品的市場機會在哪裡？專訪創業導師「亞馬遜前全球副總裁」洪小玲 Charlene</h1>		</div>
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<p>本集我們邀請到另一位台大創創中心知名的個人導師——洪小玲老師，老師的職涯歷程遍佈國內外大型企業，從Yahoo!、亞馬遜到遠傳等，看似和新創團隊距離遙遠，但老師在這些企業當中都肩負內部創業的責任，像是在Yahoo!時負責創建電商的新事業，在亞馬遜時期協助打造第三方平台，也曾代表公司去收購新創、和創投一起評估團隊，因此對於早期和創建期階段團隊的痛點更能感同身受，也已於台大創創中心擔任個人導師六、七年時間。在本集節目中，老師特別想和聽眾聊聊每個早期團隊都必需面對的問題——創業點子是否符合市場需求？有沒有商業機會？唯有先定睛於Product Market Fit，才有後續其他策略和作為可言。</p>



<p>洪小玲老師鼓勵團隊們「2Do,1Don‘t」，如果你還沒有正式創業，請留心思考到底該先有創業題目再找團隊，還是先有團隊再找創業機會？因為這兩種相反的過程可能會導向全然不同的創業題目。而如果你已建立團隊，但不確定自己的商業模式、不知道該怎麼說服投資人，此時需要釐清創業目的，辨別誰是早期用戶？有正確定位後，用主要訴求打動早期用戶的心。千萬不要做的是，不要太早推廣尚未經過市場驗證的產品或服務，誤認為產品開發完畢就代表已經進行市場驗證，有時創辦人易落入本位思考，對自己產品過度有自信，但市場卻沒有相同看法。</p>



<p>老師特別提醒，創業過程需要強大的決心、續航力和堅持，但千萬不要在錯的方向上堅持，需要適時的軸轉，即時修正而不是將錯就錯，帶著團隊重新溝通聚焦才是務實的做法！節目尾聲老師也分享了如何找尋市場機會的方法，供正在尋找創業方向的聽眾們一些思考的架構。</p>



<p></p>



<p>【主持人介紹】</p>



<p>映彤 Tone，台大創創中心事業發展暨行銷經理。熱愛各種表格、各種企劃、各種策展，除了喜歡新創產業帶來的挑戰，也是一名熱愛影音剪輯又愛創作彈琴的音樂人。</p>



<p></p>



<p>【受訪者介紹】</p>



<p>洪小玲 Charlene，台大創創中心個人導師。曾任鉅亨網執行長、遠傳電信網路暨電子商務事業群執行副總、亞馬遜全球副總裁、Yahoo!奇摩董事總經理。在新事業經營與開發上經驗豐富。</p>



<p></p>



<p>&#8212;</p>



<p>📣S2 EP4. 這邊聽 📣</p>



<p>Apple podcast：<a href="https://pse.is/podcastS2EP2_apple" target="_blank" rel="noopener">https://pse.is/podcastS2EP4_apple</a></p>



<p>Spotify 頻道：<a href="https://pse.is/podcastS2EP2_spotify" target="_blank" rel="noopener">https://pse.is/podcastS2EP4_spotify</a></p>
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